The Centennial Campaign for UCLA, one of the most ambitious fundraising campaigns ever by a public university, has raised $5.49 billion. As UCLA enters its second century, the funds are already supporting a broad array of priorities, including student scholarships and fellowships, faculty research, and programs that enrich communities in Los Angeles and beyond.
The campaign launched publicly in May 2014 and closed in December 2019, in the midst of UCLA’s 100th year. During the initiative, nearly 220,000 donors from all 50 U.S. states and 98 additional countries gave more than 574,000 gifts to advance causes across campus and in communities in Southern California and around the world.
Approximately 95% of those gifts were less than $10,000, and 81% were less than $1,000, indicating the broad-based support for UCLA’s mission.
UCLA also received transformative philanthropic commitments of more than $100 million, including Marion Anderson’s giving for students, faculty and facilities at the UCLA Anderson School of Management; David Geffen’s gifts for medical student scholarships and the Geffen Academy at UCLA; Meyer and Renee Luskin’s giving to name the school of public affairs and build a campus conference center; and Henry and Susan Samueli’s gifts to expand engineering education and research.
“As we celebrate UCLA’s first hundred years, the Centennial Campaign for UCLA has exceeded its goals and engaged students, faculty, friends and leaders in setting up the university for an even more remarkable second century,” UCLA Chancellor Gene Block said. “We are so grateful to each and every person who has participated in this extraordinary effort.”
Campaign gifts cross campus, causes and communities
Funds raised through the campaign already are making a difference across the campus, including supporting students in a diverse range of fields. Such support includes humanities fellowships established by Jordan and Christine Kaplan and Ken Panzer; scholarships created by the cast and crew of hit television show “The Big Bang Theory” for students in science, technology, engineering and math fields; scholarships for dentistry students created by Bob and Marion Wilson; and scholarships for public health students established by Jonathan and Karin Fielding.
Steve Tisch and Shirley and Walter Wang both established scholarships for students from middle-income families; faculty member Ellen Carol DuBois donated to support transfer students; and the family of the late Bill Steinmetz, a UCLA alumnus and World War II veteran, gave to support student veterans.
Campaign giving for scholarships leveraged funds through matching challenges, such as those initiated by Miguel García-Garibay, dean of the UCLA College division of physical sciences, and Block, who designated student support as a campaign and continuing priority. Every new scholarship will help make a high-quality education affordable for high-achieving students of all backgrounds. UCLA already ranks No. 1 among the nation’s top-tier universities for enrolling low- to middle-income students, and more of its graduates move up two or more income levels, according to The Equality of Opportunity Project. During the Centennial Campaign, UCLA raised $665 million for student support.
Many other campaign gifts created endowed chairs to recruit and retain stellar faculty: Iris Cantor established the university’s 500th chair with a gift to the Iris Cantor–UCLA Women’s Health Center, and the Ralph and Shirley Shapiro family established several faculty chairs during the campaign — in dentistry, disability studies, law, nursing, pediatrics and other areas — bringing the total number of chairs they have established at UCLA to more than 20.
Other donors enhanced the campus with lead gifts for state-of-the-art facilities. With the Eugene & Maxine Rosenfeld Hall for medical education, the Evelyn and Mo Ostin Music Center, the Mo Ostin Basketball Center and the Wasserman Football Center, construction has transformed UCLA during the course of the campaign. In Westwood and beyond, the arts have benefited from Marcy Carsey’s and Stewart and Lynda Resnick’s gifts to renovate the Hammer Museum at UCLA and Margo Leavin’s gift to refurbish graduate art studios in Culver City.
Throughout the campaign, philanthropists supported UCLA initiatives in a wide array of fields with real-world relevance:
- Brain health: A gift from James L. and Phyllis Easton advanced research on the prevention and treatment of neurodegeneration, and concussion and traumatic brain injury. Wendy and Leonard Goldberg endowed a migraine research program, and Laurie and Steven Gordon funded faculty chairs, a new lab and research dedicated to curing Parkinson’s disease. Gifts to the UCLA Depression Grand Challenge made UCLA the first university to offer depression and anxiety screening for students and immediate connection to appropriate levels of care.
- Cancer: Agi Hirshberg’s campaign gift created a center dedicated to, and supported seed grants for, pancreatic cancer research. Eli and Edythe Broad made a major new gift to their eponymous stem cell research center at UCLA, which will help researchers translate findings into clinical applications for cancer and other diseases. And Dr. Victoria Mann Simms and Ronald Simms gave to support the expansion of integrative psychosocial care for people with cancer and for their families at UCLA clinics throughout Los Angeles.
- Humanities, culture and entertainment: Tadashi Yanai’s gift endowed an initiative for globalizing Japanese humanities, which supports students, faculty, international exchanges and public events. Jeff Skoll’s gift established a center for promoting social change through entertainment, and Kenneth Ziffren gave multiple gifts to establish an institute in entertainment law. The Patricia Mitchell Trusts not only partnered with Ziffren to support that institute, but also created endowments to support UCLA School of Theater, Film and Television students and the UCLA Film & Television Archive.
- Environment and sustainability: Dan and Rae Emmett added a matching gift for their namesake institute for climate change and environmental law, whose research regularly informs policy leaders and the media. Morton La Kretz has helped the UCLA College renovate its botany building and the Mildred E. Mathias Botanical Garden, both in support of conservation education and research. Gifts to UCLA’s Sustainable LA Grand Challenge helped produce valuable research and policy recommendations for the region.
- Public outreach and service: The Anthony and Jeanne Pritzker Family Foundation established an interdisciplinary center for strengthening foster youth and families, and Matthew and Jennifer Harris established the UCLA Bedari Kindness Institute. Campaign commitments enabled UCLA to found the Promise Institute for Human Rights and the Promise Armenian Institute, and many donors gave to UCLA Operation Mend, which provides medical and psychological treatment for service members, veterans and their family members.
- Well-being for all ages: A major gift from Mattel Inc. advanced the local and international work of UCLA Mattel Children’s Hospital. Jane and Terry Semel endowed the Semel Healthy Campus Initiative Center at UCLA, spreading activities, resources and healthier habits across campus and encouraging similar initiatives at college campuses and other institutions across the nation. James and Carol Collins have advanced research and programs serving older adults, including creating a chair in geriatric medicine and supporting fellowships, residencies and training for medical students and physicians.
Alumni and friends invest in UCLA
The Centennial Campaign, which was co-chaired by Tony Pritzker and UCLA alumnus Garen Staglin, counted the contributions of nearly 220,000 donors, including nearly 127,000 first-time donors and more than 108,000 alumni donors.
“I truly believe in UCLA as a unique public research institution that benefits students from every walk of life, the city of Los Angeles and the world at large,” said Pritzker, who is not a UCLA alumnus but serves as a tireless benefactor and champion of the campus. “Ensuring a successful start to its second century is an investment not only in the university and its students but in everyone’s future.”
Staglin and his wife, Shari, launched the organization One Mind, which bridges gaps in mental health research and patient support, and they have been strong advocates for the UCLA Depression Grand Challenge. “UCLA is leading the way in so many areas, and it has been a privilege to see alumni and friends come together to support causes close to their hearts while advancing education, research and service that change lives,” he said.
UCLA makes its mark in higher education fundraising
At the time of its launch, the Centennial Campaign’s $4.2 billion goal was the most ambitious fundraising goal ever announced by a U.S. public university, and UCLA surpassed that target 18 months ahead of schedule. Since then, the higher education sector has continued to see an upturn in fundraising and campaigns. According to the Voluntary Support of Education survey, giving to colleges and universities grew 6.1% in 2018–19.
The same survey ranked UCLA the No. 1 public university in philanthropic funds raised for 2017–18, and the campus was included in the Chronicle of Philanthropy’s special report on multiyear campaigns in April 2019. The feature highlighted the proliferation of such fundraising drives across the country, including at several other high-profile institutions across Los Angeles.
“In a philanthropic landscape overflowing with opportunities to give, the success of the Centennial Campaign for UCLA speaks to donors’ generosity and their belief in UCLA’s mission,” said Rhea Turteltaub, UCLA’s vice chancellor for external affairs. “We take the responsibility to steward their trust very seriously, and we will continue working to ensure students’ access to education, secure resources for research and deliver on our commitment to public service every day.”
This article originally appeared in the UCLA Newsroom.