Staff Resources
UCLA COLLEGE BRAND
College and Division Lockups
Letterhead
Email Signature
Virtual Backgrounds
Additional Templates
BRAND FAQS
What is a lockup?
Sometimes called a signature, a lockup is a standardized department logo, which combines the campus logo with the name of the school or department. Use of the standard department logo system is required for all academic and administrative units. Please refer to the UCLA brand site for minimum clear space, minimum size, color usage and things to avoid.
How do I request a lockup?
UCLA Marketing creates the digital master files for all academic and administrative units.
Please direct all requests through the College’s communications team by contacting collegecomm@support.ucla.edu.
College Communications will submit the request to Strategic Communications. While the turnaround time for the lockup suite is typically two to four weeks, College Communications may need additional time to confirm/acquire approval for various lock-up requests with campus leadership before submitting requests.
Why are business card templates not available for departments through Castle Press or Mail, Document & Distribution Services (MDDS)?
Strategic Communications only released division letterhead templates to Castle Press or MDDS to encourage the use of the division lockup with the name of the department, center, institute or program included in the address line or under the cardholder’s title. This approach accommodates varying department name lengths and ensures consistency and legibility across the College and all five divisions.
We encourage all departments to use their division’s letterhead and business cards. Click here for examples of the business cards.
What are College specifics to UCLA's standardized lockup system?
UCLA Strategic Communications and the College Communications worked closely with the deans of the College to ensure accuracy toward a more consistent campuswide logo system.
For guidance on the downloadable assets, formats, file names and lockup variations click here.
Why does my lockup include an ampersand?
Through the current campuswide system and brand guidelines, all standard lockups will use an ampersand instead of the word “and.” This is intended to enhance visual appeal and strengthen the brand’s identity by creating a modern, streamlined look that will prove more dynamic and versatile across digital and print media.
Which lockup version should I use? When should I use boxed vs. unboxed lockups?
Departments may choose the lockup version that works best for their communication needs and audience. In many cases, we recommend versions where the department name is more prominent, as this helps audiences quickly identify the department or program. However, for donor-named departments or programs, there may be situations where it makes sense to place greater emphasis on the donor name.
Boxed and unboxed lockups are both approved options and are typically selected based on the overall design system, format or materials they are being used within. In some instances, division versions of the lockups will be made available if needed, but in most scenarios we generally recommend using separate lockups side by side rather than combining multiple entities into a single mark when possible.
Ultimately, consistency within a department or program’s materials is the most important consideration. When selecting a lockup version, teams should consider readability, hierarchy, audience recognition and the overall design context.
Need a QR code?
There are plenty of QR code generators available online to suit your needs. The College Communications team has had good experience using www.qrcode-monkey.com, which is user-friendly and reliable. Simply follow the steps on the site to create a QR code that fits your project.
Campus Resources
UCLA Brand:
University Brand Guidelines
UCLA Image Gallery
Communications:
UCLA Media Contacts
UCLA’s Editorial Style Guide
Signage/Architecture:
Physical Design Framework